The Aptify Users Conference 2016 (AUC2016) is fast approaching. With six weeks to go, it’s time to start finalizing your travel, prepping your (or, let’s face it, buying new) party outfits and planning your personal agenda.
Here are my top three, must-attend, sessions at AUC2016.
Using Aptify to Increase Readership & Membership | Monday, 17 October - 10:45 am – 11:45 am
The Parenteral Drug Association (PDA) identified the need for more information about member retention. With an impressive 90% of members renewing online, PDA saw the opportunity to take their website to the next level and track member retention, and up sell membership.
Hassana Howe and Josh Carlson from PDA are going to walk you through how they identified the opportunity, built the solution and gained $43,000 more revenue in the first year after implementation.
You should attend this session if: you are interested in membership automation and retention, the business review process and website upgrades.
Prep for this session by: reading the PDA Case Study on their E-Business Suite.
Creating the Insight-Driven Content Marketing Program: Mindset & Methodologies | Tuesday, 18 October - 11:15 am – 12:15 pm
The American Association of Clinical Chemistry (AACC) faced a common questions that will ring true with a lot of associations: what does our data mean? With no real insight into why open rates were low or reasons for revenue dips, AACC went through the process to get in a data state of mind.
Hosted by AACC staff, come to this sessions to learn about overcoming the fear of big data and how to get in the mind set of looking at your members in a methodical way. AACC will also reveal their digital metrics and the strategy required to leverage these metrics for content marketing.
You should attend this session if: you are interested in new tools for digital analysis, assessment frameworks and digital metrics.
Prep for this session by: reading our Big Data, Big Decisions eBook.
Business Process Transformation: Maximizing the Value of Aptify | Wednesday, 19 October - 11:00 am – 12:00 pm
This session will approach Aptify performance from a few different angles – Aptify configurations, SQL Server, and Web Load Testing. It will cover best practices in each of these areas, with demonstrations and resources to help you get the most out of your system, keep your users and your customers productive, and be more aware of potential performance issues.
Dave Laatz is an experienced executive level manager with proven skills in helping organizations maximize delivery of business value through IT driven business process change.
You should attend this session if: you are interested in business process transformation, business process change and systems investment.
Prep for this session by: checking out the IT Guidance Framework on the ISCG website.
Miami is heating up to be our best conference yet, and if you haven’t already read my blogs on our exciting Keynote Speakers, you can check them out here.
