2021 Association Trends Study
Building the
Next Normal
Join Momentive Software for a deep dive into the comprehensive findings of our 2021 Association Trends Study — a study of 1,000+ members and 850+ association professionals. We reveal insights into what shifts have emerged in member value, shine a light on focus areas for association professionals moving forward to the next normal, and take questions from the audience.
The big
reveal you don’t want to miss!
The big
reveal you don’t want to miss!
2021 Association Trends Study
Building the
Next Normal
Join Momentive Software for a deep dive into the comprehensive findings of our 2021 Association Trends Study — a study of 1,000+ members and 850+ association professionals. We’ll reveal insights into what shifts have emerged in member value, shine a light on focus areas for association professionals moving forward to the next normal, and take questions from the audience.
What you’ll learn:
Members’ new sentiments about member value, engagement, and event preferences
Which behaviors formed during the pandemic will stick
Key data benchmarks and technology trends that all associations should know about
Recommendations to better serve your membership – in the next normal
Fill out the form to watch the recording!
About the speakers
Tristan Jordan
General Manager, YM Careers
Tristan leads YM Careers by Momentive Software, which powers thousands of niche job boards and career centers on behalf of prestigious professional and trade associations. Associations leverage YM Careers to provide career growth opportunities for members, attract and engage new members, and generate non-dues recruitment advertising revenue. YM Careers has generated nearly $1 billion in non-dues revenue for associations.
Tirrah Switzer
Director of Product Marketing, Momentive Software
Tirrah is a product marketing enthusiast, borderline obsessed with keeping up to date with technology trends and understanding the challenges associations face. Tirrah is the Director, Product Marketing with Momentive Software. She is the co-author of five research studies on member engagement and loyalty, association digital evolution trends, and a benchmark report on small-staff associations.