2021 Association Trends Study
Building the
Next Normal
Get the latest insights into association technology trends.
The one study you’ll want to read in 2021!
The one study you’ll want to read in 2021!
2021 Association Trends Study
Building the
Next Normal
Get the latest insights into association technology trends.
Is your AMS ready to support the future needs of association members?
After more than a year of disturbances, distractions, and adjustments, many associations now face a new challenge: How to build the next normal when members’ needs, behaviors, and perspectives have changed. We’ve got your back with brand new insights on…
What shifts have emerged in value according to members
Which behaviors formed during the pandemic will stick
And, key data benchmarks and technology trends that all association leaders should know
This study will help guide your strategies and give you actionable take-aways to drive more engagement and loyalty.
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Insight 1
Member engagement
In these disruptive times, Members say the importance of their organization has grown even more than what we saw last year.
47%
Almost half of Members say they plan to engage mostly virtual moving forward
75%
75% of Members say it’s important for their organization to offer events that can be attended in person or virtually
Takeaway
With the importance of associations continuing to grow, you need to have the structure and processes in place to deliver member value.
Insight 2
Investing in tech
Associations have made a lot of progress toward digital transformation in recent years, but there’s still a lot of work to be done as they set out to build the foundations of the next normal.
Pros say the top way their organization plans to address the increased workload is to invest in new technology
Most associations are likely to invest in business analytics/ intelligence tools
Takeaway
Implementing a modern AMS system like Aptify can help you manage data more efficiently and deliver a true digital member experience.
