2024 Association Trends Study: A New Era of Associations
The transformational power of technology
Associations must embrace technology to align with member expectations and future-proof their organization.
Technology is rapidly advancing, creating widening gaps in member expectations, generational differences in tech usage, and diverse views on AI. To stay ahead, association leaders must act swiftly to deliver tangible benefits to their members. Explore how association professionals are leveraging technology to drive revenue, enhance member value, and secure their organizations’ future.
What you’ll learn:
- How association members and professionals are currently using AI
- Strategies to prepare your organization for generational differences in technology usage
- How attitudes towards association’s technology usage have changed
This study, with data collected from hundreds of association leaders and thousands of members, offers actionable take-aways to stay on top of the latest technology trends, guide your organization’s strategies, and drive deeper member engagement and loyalty.
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